Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze competitor ad spend on influencer whitelisted content empowers brands in 2025 to make smarter budget decisions,…
In 2025, digital marketers continue to leverage powerful link shortening and tracking tools for performance marketing, improving campaign efficacy and…
Using AI to forecast a campaign’s potential reach and engagement has become a game changer in digital marketing. Accurate predictions…
Managing influencer partnerships is now essential for brands scaling their marketing. An Influencer CRM platform streamlines creator relationships, automates outreach,…
Using AI to identify undervalued creators with high engagement potential is gaining traction as the creator economy matures in 2025.…
Sentiment analysis is rapidly transforming how marketers understand public response. By leveraging real-time emotional insights, brands can fine-tune campaigns as…
Digital Asset Management (DAM) platforms for storing influencer content have become essential for brands and marketers seeking efficiency, scalability, and…
Using AI to A/B test different creative briefs is revolutionizing the way marketers optimize campaigns and discover the most effective…
AI tools for summarizing long-form video content into key takeaways have become essential as video explodes across education and business.…
Learning how to use AI to identify “lookalike” creators based on your top performers is transforming influencer marketing and brand…