Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI for optimizing posting times per creator is transforming social media strategy in 2025, allowing individual creators to reach their…
Dashboard customization for C-suite reporting empowers business leaders with focused, meaningful analytics tailored to their strategic objectives. As executive decisions…
Detecting deepfake scams impersonating brands is now critical for businesses and consumers alike in 2025. As artificial intelligence advances, malicious…
Influencer discovery engines for B2B niches are revolutionizing how brands identify and collaborate with industry experts to grow their business…
Automated video captioning tools for accessibility are transforming how content creators, businesses, and educators reach wider audiences. By harnessing AI-driven…
When running influencer campaigns or collaborative ads, brands must navigate whitelisting tools for permissioned advertising. Choosing between Meta Ads Manager…
As artificial intelligence sweeps across industries, the ethical issues of training AI on creator content provoke heated debate. Artists, writers,…
Attribution tools beyond last-click measurement are revolutionizing how marketers track campaign success in today’s complex digital ecosystem. While last-click remains…
Predictive AI for forecasting creator churn is revolutionizing how platforms retain their most valuable content makers. By leveraging advanced analytics,…
Predictive AI for forecasting creator churn is redefining how platforms retain their most valuable talent. As the creator economy in…