Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, global brands compete on voice experiences that feel local, not generic. Using AI to Personalize Voice Assistant Brand…
In 2025, high-touch technical partner teams need precision, speed, and accountability across every interaction. Reviewing Modern CRM Extensions for High-Touch…
AI for Real-Time Sentiment Mapping Across Global Livestream Feeds is changing how organizations understand public emotion as it unfolds. In…
Comparing headless CMS solutions for multi-language global marketing is no longer a technical side quest; it’s a revenue decision. In…
Using AI to conduct gap analysis on global competitor content libraries has become a practical way to identify what your…
Retailers are retiring third-party cookies and leaning into customer-led personalization. In this review of Zero-Party Data Strategy Platforms, we evaluate…
In 2025, creators and brands compete for attention in feeds where trends rise and fall in days. Using AI to…
Marketers and UX teams want feedback that reflects real attention, not just clicks. This review of eye-tracking tools focuses on…
Generative search is changing how people discover answers, and brands must adapt fast. Using AI to optimize content for generative…
Marketing CRMs are great at storing contacts, tracking campaigns, and reporting past performance. But many teams now need forward-looking insights…