Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Digital asset management (DAM) platforms have become mission-critical for retail and CPG brands seeking to streamline content operations, improve brand…
Using AI to analyze customer journey maps and identify key friction points empowers businesses to deliver more intuitive experiences. With…
Event marketing is evolving fast, with virtual, hybrid, and in-person event platforms for marketers offering distinct advantages and challenges. Choosing…
Using AI to analyze and optimize your paid search and shopping campaigns has rapidly become essential in today’s competitive digital…
Landing page builders with AI-powered optimization features are radically changing how businesses capture leads and convert visitors. These advanced tools…
Using AI to personalize your website’s pop-ups and lead magnets is now a powerful strategy for boosting conversion rates and…
Email marketing automation platforms have revolutionized the way B2B and B2C brands connect with their audiences, driving efficiency and engagement…
Using AI to analyze and predict customer churn and identify at-risk accounts has revolutionized customer retention strategies. In 2025, companies…
As businesses scale and digital demands rise in 2025, content management systems (CMS) for headless architectures are transforming how organizations…
Using AI to analyze and improve your website’s accessibility and WCAG compliance is transforming how organizations meet legal standards and…