Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to personalize voice assistant brand personas for different accents has moved from novelty to competitive necessity in 2025.…
Marketing teams move fast, and prototype speed often decides whether a campaign idea becomes a product-backed growth lever or dies…
Using AI To Conduct Real-Time Gap Analysis On Competitor Content Libraries has shifted from a quarterly exercise to a daily…
Using AI to analyze linguistic patterns in high-converting sales development has moved from a niche experiment to a practical advantage…
A Review Of Niche CRM Extensions For Managing High-Touch Partnerships matters more in 2025 because partnership teams are expected to…
Using AI to identify patterns in high-churn customer feedback data sets has become a practical way to stop revenue leakage…
Global marketing teams juggle multiple currencies, time zones, and stakeholders while trying to prove ROI. The right Best Budgeting And…
AI-Powered Visual Search Optimization is reshaping how shoppers find products online in 2025. Instead of typing keywords, customers use images,…
In 2025, global brands in life sciences, finance, energy, and public sector face stricter oversight, faster publishing cycles, and higher…
Using AI to generate synthetic audience segments is changing how marketers de-risk creative and media decisions before launch. In 2025,…