Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, marketing analytics and business intelligence (BI) tools define how businesses grow, adapt, and stay competitive. Choosing the right…
Using AI to analyze and predict the success of a new market entry has become a critical tool for growth-focused…
A/B testing and personalization platforms for SaaS have become crucial in unlocking growth and boosting conversions. As SaaS competition intensifies…
Using AI to personalize your live chat and chatbot interactions is revolutionizing customer engagement in 2025. This approach goes beyond…
Social proof and FOMO tools for SaaS and e-commerce brands have become essential in 2025 for increasing trust, boosting conversions,…
Using AI to analyze and optimize your social media ad creative and copy is revolutionizing digital marketing in 2025. Businesses…
Using AI to analyze and optimize your social media ad creative and copy is transforming how brands engage audiences and…
Heatmap and user behavior analytics tools empower businesses to decipher how visitors interact with their digital platforms, offering a visual…
Using AI to analyze and predict the virality of a branded content piece can transform marketing strategies in 2025. Marketers…
Enterprises depend on effective survey and customer insight platforms to inform strategic decisions and boost customer satisfaction. In 2025, robust…