Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze and optimize your customer support and service interactions can revolutionize the customer experience and boost operational…
Marketing performance management (MPM) and analytics platforms for agencies have become essential in driving client success and maximizing ROI. As…
Effective search engine optimization (SEO) drives real business results, but mastering your keyword strategy can feel overwhelming. Using AI to…
Programmatic advertising and demand-side platforms (DSPs) have rapidly transformed the way brands approach digital marketing in 2025. These tools empower…
Using AI to analyze and optimize your e-commerce product recommendations can transform your online store’s growth. Leveraging artificial intelligence elevates…
Customer data platforms (CDPs) have become the cornerstone of powerful personalization strategies across industries by transforming disparate customer data into…
Boosting open and response rates is vital for any modern campaign, and today, using AI to analyze and predict the…
Sales intelligence and prospecting platforms for B2B marketing and sales teams have become crucial to driving revenue and building pipelines…
Using AI to analyze and optimize your marketing budget and spend allocation can dramatically enhance your ROI, streamline decision-making, and…
UX and UI design and prototyping tools have become essential assets for marketing and product teams striving to develop successful…