Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to personalize your direct mail and gifting campaigns for high-value customers can dramatically enhance engagement and loyalty. As…
Community management and engagement platforms for SaaS and B2B brands have become critical tools for driving user retention, advocacy, and…
Using AI to analyze and predict the impact of your brand’s share of voice on market share is transforming digital…
Sales enablement platforms that provide content and coaching have become critical to maximizing sales team performance in 2025. These tech…
Efficient customer acquisition is the lifeblood of any competitive business, and using AI to analyze and optimize your entire customer…
Account-Based Marketing (ABM) platforms for small and mid-sized businesses have transformed how growth-minded companies target high-value accounts, personalize engagement, and…
Using AI to analyze and predict the effectiveness of your video and display ad creative is crucial for modern marketers…
Social media listening and brand monitoring software for enterprise are redefining how organizations track, analyze, and act on online conversations.…
Using AI to personalize your landing pages based on the visitor’s industry or role is revolutionizing digital marketing in 2025.…
Influencer marketing platforms for agencies and multi-brand companies have become essential for orchestrating scalable, data-driven campaigns. These solutions streamline influencer…