Author: Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze and optimize your entire customer journey unlocks the potential for precision, efficiency, and growth in today’s…
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Using AI to analyze and predict the best marketing channels for a new product has become a strategic necessity in…
Public relations (PR) and media outreach platforms empower brands in 2025 to shape public perception, engage audiences, and secure valuable…