Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI for market structure analysis is transforming how brands spot growth opportunities. By leveraging these advanced tools, businesses can detect…
Residual payment and royalty management platforms for creators are rapidly reshaping the way artists, musicians, writers, and other content creators…
The “No-Code” AI toolbox empowers marketers to build their own custom AI solutions without traditional programming barriers. This transformative approach…
Analyzing an influencer’s vocabulary using AI for lexical diversity is now vital for brands seeking authentic voice alignment. This approach…
AI for discourse analysis is transforming how we uncover underlying narratives in creator communities. By leveraging powerful natural language processing…
The rise of decentralized technologies is transforming influencer marketing, and smart contract platforms for automated influencer agreements and payouts are…
Harnessing AI to analyze the semiotic meaning of an influencer’s visual content is unlocking new frontiers in digital marketing and…
As the digital landscape evolves, “decentralized identity” has emerged as a leading solution for creator verification, empowering individuals to own…
Using Generative Adversarial Networks (GANs) to create hyper-realistic virtual influencers is transforming digital marketing, entertainment, and social media landscapes in…
Using AI to score and prioritize inbound partnership applications at scale is quickly becoming a business-critical strategy for modern organizations.…