Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical audit framework for making your brand’s structured data machine-readable before AI shopping agents dominate Q1 traffic.
Wunderkind’s Cordial merger promises identity decisioning at scale, but brands should stress-test match rates and compliance before migrating.
The Integrate-CaliberMind merger reshapes B2B demand gen stacks around deduplication and consent, forcing a hard look at vendor overlap.
A step-by-step GEO diagnostic for auditing brand visibility in ChatGPT, Gemini, and Perplexity, with fixes marketing teams can run this quarter.
A pre-publication audit framework helps brand content teams catch AI hallucinations before they become PR crises or legal liabilities.
A brand-side buyer’s guide to TikTok’s AI avatar tools for product demos, covering ROI, disclosure risk, and vendor vetting.
Nearly half of AI marketing agents underdeliver because brands scaled automation on top of broken, unmonitored data foundations.
Salesforce Agentforce 360 and Adobe CX Enterprise Coworker both promise autonomous CX, but which one actually ties creator content to revenue?
Without unified identity resolution, personalization and GEO strategies collapse into disconnected, low-ROI guesswork across channels.
Wunderkind’s Cordial integration turns anonymous web behavior into AI-triggered, personalized cross-channel messages before visitors ever convert.