Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical framework for evaluating AI agent media-buying error insurance before handing autonomous bidding systems real budget authority.
Inside the agentic advertising stack now running budgeting, format selection, and delivery without human clicks—and how brands keep control.
A practical framework for evaluating AI format-matching tools that route creative to the right channel, budget, and audience.
Brands that expose real-time availability signals to AI search engines win local discovery moments competitors never see.
AI format recommendations now tell brands where creative will perform best, before a dollar is spent. Here’s how ad-ops platforms decide.
Fragmented identity data is quietly undermining AI-driven brand narratives — here’s how to unify CRM, ad-tech, and analytics before it costs you.
As AI agents automate routine media buys, human buyers must shift from execution to strategy, oversight, and creative judgment.
Agentic media buying now picks creative formats across channels in real time — here’s how it works and what brand teams must govern.
A practical breakdown of TikTok’s C2PA-based AI content tags — how they work, where they fail, and what brands must do to stay compliant.
AI-powered format selection is helping brands route creative to linear TV, CTV, or social based on predicted performance, not guesswork.