Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
XR ONE leads a new wave of unified ad-ops platforms promising to tame content chaos — here’s how to evaluate if one fits your stack.
AI format-prediction tools promise to tell brands where creative will win. Here’s how to evaluate them before trusting the recommendation.
A July survey on local AI recommendations shows content decay kills visibility fast — here’s the update cadence that keeps brands cited.
A July survey on local AI recommendations shows stale content gets dropped fast — here’s the update cadence that keeps brands visible.
A buyer’s guide to identity-resolution platforms, comparing Acxiom, LiveRamp, and Epsilon for unifying creator, CRM, and attribution data.
TikTok’s C2PA rollout and AI-spam filters are rewriting the rules for brand creative — here’s what marketing teams need to operationalize now.
Google, Meta, and TikTok auto-label sponsored content differently, and each system leaves gaps brands still have to close manually.
GEO explained: how to unify earned media, reviews, and product docs into one CRM-fed identity signal that AI engines trust and cite.
GEO turns scattered reviews, earned media, and docs into one CRM-fed identity signal AI engines trust and cite.
Zero-click search is here. Learn how to restructure brand content so AI Overviews quote you instead of your competitor.