Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Before you renew that AI vendor contract, learn how to tell a real proprietary model from a repackaged GPT wrapper.
Salesforce’s master-data-management push promises safer real-time AI campaigns, but brands must verify the ROI and risk claims before migrating.
A practical framework for evaluating Adobe Firefly vs Google Gemini Enterprise on compliance, provenance, and risk in regulated marketing.
As browser privacy limits multiply, server-side tracking is becoming the reliable attribution baseline brands can actually trust.
Salesforce Agentforce and Adobe CX Coworker handle human-override governance differently, and that gap changes how brands manage creator-adjacent risk.
Half of searches now end without a click. Here’s how to rebuild GA4 tracking to prove AI referral traffic still drives revenue.
Six months post-merger, Wunderkind-Cordial’s de-anonymization promises meet real send-time data. Here’s what actually improved and what didn’t.
Auxia Agent Studio’s funnel diagnostics promise faster creative briefs. Here’s how to verify the speed gains before you trust the output.
A technical buyer’s guide to how Adobe Workfront AI collaborators manage localization approval chains, risk, and ROI for global marketing teams.
Wunderkind-Cordial’s merged identity engine promises higher match rates than standalone CDPs, but the tradeoffs deserve scrutiny before you switch.