Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, buyers expect relevant experiences long before they fill a form. Using AI to map the path from anonymous…
Comparing middleware solutions for connecting MarTech to ERP data is now a board-level priority in 2025 because personalization, revenue operations,…
Comparing Middleware Solutions For Connecting MarTech To ERP Data is now a board-level concern as marketing teams demand real-time inventory,…
In 2025, brands rely on long-running creator programs to build trust and compound audience value, but consistency rarely holds without…
Dark social traffic keeps showing up as “direct” even when it comes from private shares, creating blind spots in performance…
Dark social traffic keeps growing as people share links in private channels that analytics can’t easily label. In this review…
In 2025, brands, creators, and researchers face a shared problem: today’s viral hit can vanish tomorrow. Using AI to predict…
As third-party cookies fade and regulators tighten rules, brands need safer ways to collaborate on audience insights without exposing personal…
In 2025, ad teams face tighter regulation, fewer identifiers, and higher expectations for responsible measurement. A Review Of Digital Clean…
Using AI To Synthesize Focus Group Feedback Into Actionable Prototypes is now a practical advantage in 2025, not an experiment.…