Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
E-commerce success increasingly relies on understanding what your competitors are doing right—and wrong. Competitive intelligence tools for e-commerce brands provide…
Using AI to analyze and predict the performance of your email marketing campaigns can transform your strategy and ROI in…
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Using AI to analyze and predict customer churn before it happens is transforming how businesses approach customer retention in 2025.…