Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI Powered Narrative Hijacking Detection helps brands spot and stop coordinated attempts to twist their stories, values, and customer expectations…
Ultra haptics is changing how people interact with digital interfaces by letting them feel buttons, sliders, and textures in mid…
BioMetric Branding turns the signals people already generate—heart rate, sleep, movement, stress—into timely, useful experiences. In 2025, wearable adoption and…
Marketing teams are heading into tighter budgets, faster release cycles, and higher scrutiny around performance. Reviewing Marketing Resource Management Software…
In 2025, global ad ecosystems move at machine speed—so do scammers. Using AI to Detect Brand Impersonation and Fraud in…
Comparing server side tracking platforms is now a practical necessity for marketers and analytics teams who need reliable measurement in…
AI for ad creative evolution is changing how teams produce, test, and refresh ads at speed without sacrificing brand standards.…
Marketers and publishers now operate in a world where cookies fade, browsers behave differently, and users expect privacy by default.…
In 2025, customer success leaders face a sharp tradeoff: scale with standardized motions or personalize without burning out teams. Using…
Reviewing Carbon Tracking MarTech Tools has moved from a sustainability side project to a core marketing operations priority as reporting…