Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Reviewing influencer platforms with integrated image rights management is crucial for brands and creators seeking to streamline collaborations, ensure legal…
AI for frame-by-frame video analysis is transforming how brands protect their reputation in online video environments, extending brand safety practices…
Dark social analytics tools have transformed the way marketers understand content sharing, especially in private environments like DMs and closed…
Brands now face a deluge of inbound requests from influencers eager to collaborate. Using AI to score and rank influencer…
In 2025, leveraging AI to identify and avoid “echo chamber” audiences is vital for marketers seeking true reach. Brands must…
AI-powered media mix modeling is redefining how brands integrate influencer marketing with other digital channels. By harnessing artificial intelligence, marketers…
AI-powered scriptwriting is reshaping how creators develop, refine, and produce original content in 2025. With advanced artificial intelligence tools, writers…
Finding the right influencer marketing platform can define the growth trajectory of D2C brands competing in 2025. This comparative review…
AI for audience lookalikes is transforming how brands discover new creators by analyzing the followers of their top-performing partners. Leveraging…
Building a tech stack for your in-house influencer marketing team is critical for executing efficient, data-driven campaigns in today’s competitive…