Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, voice assistants are often the first “human” a customer meets, and their personality shapes trust as much as…
Marketing teams in 2025 need faster experiments, cleaner data, and fewer dependencies on engineering. Comparing low-code personalization engines for rapid…
Using AI To Detect Brand Loyalty Drift In Real-Time Customer Data is becoming a core capability for customer-centric teams in…
Brand safety now depends on trust signals that survive cookies, bot traffic, and fragmented media buying. This review of decentralized…
Decentralized identity solutions are moving from experiment to essential tool as brands confront ad fraud, impersonation, and privacy-first regulation. In…
Using AI To Map The Nonlinear Path From Dark Social To Purchase is now a practical growth lever in 2025,…
Complex B2B buying rarely moves in a straight line. Multiple stakeholders, long evaluation windows, and mixed online-and-offline interactions can make…
Using AI To Predict The Virality Of Brand-Led Community Challenges is no longer a novelty in 2025; it’s becoming a…
Using AI To Predict The Virality Of Brand-Led Community Challenges has shifted from gut instinct to measurable science in 2025.…
Brands are moving beyond points and punch cards to relationships customers can verify and carry across channels. This review of…