Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Marketing automation platforms are reshaping how businesses connect with and convert their audiences. These powerful tools help streamline campaigns, deliver…
Using AI to identify and eliminate bias in your marketing campaigns is transforming how brands engage with diverse audiences in…
Customer Relationship Management (CRM) systems for small businesses have become essential for growth, organization, and long-term success. From streamlining customer…
Looking to improve your website’s visibility? Using AI to analyze and score the quality of your website’s SEO can provide…
Analytics platforms like Google Analytics 4 have transformed the way businesses monitor website performance. These advanced tools offer actionable insights,…
Using AI to generate topic clusters for your content marketing strategy can streamline your planning, boost SEO, and drive better…
In today’s digital landscape, businesses and creators depend on robust social media scheduling and management tools to optimize their online…
Using AI to analyze the visual elements of high-converting ads is transforming digital marketing in 2025. By leveraging sophisticated machine…
A/B testing platforms for landing page optimization are essential tools in any modern marketer’s toolkit. Leveraging these platforms allows you…
Using AI to identify emerging subcultures and niche communities for targeting is revolutionizing digital strategy as we navigate 2025’s dynamic…