Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Brands leveraging AI-powered creator insights gain a powerful edge in understanding and optimizing collaborations. As 2025 brings new tools and…
Effective tools for managing creator creative approvals are essential for brands, agencies, and content creators seeking consistent quality and timely…
AI tools for optimizing influencer frequency and cadence are transforming the way brands drive engagement and ROI from influencer campaigns.…
Understanding where an influencer’s audience is located is essential for running successful campaigns in 2025. The best tools for evaluating…
Brands seeking smarter influencer partnerships increasingly rely on AI tools that predict influencer conversion probability. With digital marketing budgets under…
The demand for creator pay transparency is shaping the digital content ecosystem in 2025. Knowing exactly how much creators earn…
AI-powered creator lookalike audience expansion is transforming how brands scale their reach, leveraging artificial intelligence to identify and target new…
Coordinating influencer campaigns can be a daunting task—especially with small teams. Learning how to manage multiple influencer campaigns with limited…
AI-powered content variation testing for influencer ads is transforming digital marketing in 2025. Brands and influencers now leverage artificial intelligence…
AI-powered content variation testing for influencer ads is transforming how brands optimize campaign performance in 2025. This innovative approach blends…