Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Probabilistic attribution models blend share-of-model metrics with MMM to finally credit AI-search-influenced purchases without cookies.
Adobe Workfront’s AI Collaborators can approve creative autonomously — here’s how brands should govern that risk before it becomes a compliance failure.
Brand24 and Hootsuite both promise real-time UGC surfacing, but only one actually shortens the path from mention to repurposed asset.
A technical breakdown of Wix Symphony’s multi-agent ad distribution system and what brands need to vet before automating cross-platform buys.
Viral Nation’s AI agents promise leaner influencer teams — here’s what actually shrinks headcount versus what just shifts the work around.
HypeClash’s 270-million-creator database promises to fix mid-market discovery costs, but the economics deserve scrutiny before you buy.
A hands-on technical comparison of Kinetik For Teams and Okara AI CMO v2 for Slack- and WhatsApp-based influencer ops automation.
MCP and A2A standards are reshaping MarTech contracts—here’s what brand and agency buyers need to demand before signing.
A practical vendor due-diligence checklist for evaluating attribution platforms that claim 100+ data source integrations.
TikTok and YouTube’s PYUSD payouts vs Meta’s USDC rail: a technical breakdown of costs, custody, and compliance for creator marketplaces.