Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical framework for vetting AI-matched creator vendors in 2026, covering match logic, brand safety, attribution, and contract red flags.
A governance checklist for brands handing Google’s agentic media suite budget, bidding, and creative decisions without losing control.
CTV identity resolution vendors promise privacy-safe matching post-cookies — here’s how to vet their claims before signing a contract.
Full autonomy sounds efficient until it torches your brand. Here’s where AI marketing automation still needs a human hand on the wheel.
Generative search marketing blends classic SEO fundamentals with AI query intent to keep brands visible across chatbots and search engines.
Google’s Pause Ads feature in DV360 gives brands granular pacing control, cutting waste and improving budget discipline mid-flight.
AI-enhanced CRM for attribution unifies clicks, conversions, and offline purchases into one identity graph brands can actually trust.
AI-enhanced CRM for attribution stitches click, conversion, and offline purchase data into one identity graph brands can trust.
LSE’s Into-it experiment shows a fully autonomous AI marketing team in action, forcing a rethink of headcount, oversight, and org charts.
Google’s latest guidance changes how brand blogs get cited in AI Overviews — here’s what marketers need to rebuild now.