Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Zig.ai’s forward-deployed model trades SaaS speed for hands-on attribution accuracy — here’s when that trade actually pays off.
FirstHive’s Eddie Decision Engine challenges rule-based automation with AI-driven decisioning built for mid-market budgets and teams.
Identity resolution, CDPs, and generative search attribution are merging into one layer — here’s how brands should rebuild their post-cookie martech stack.
Identity freshness SLAs are becoming procurement must-haves as brands demand proof of how fast vendor data actually updates.
GA4’s AI channel grouping is a starting point, not a finish line — here’s when to trust it and when third-party attribution earns its cost.
OpenAI’s advertising moves reveal how ChatGPT commerce will work, and enterprise marketers who study the playbook now will win the transition.
Data contracts are becoming mandatory infrastructure as CRM, MAP, and analytics teams demand schema agreements to stop AI-driven data breakage.
Wunderkind, Cordial, and Klaviyo tackle anonymous visitor ID differently — here’s which one fits your mid-market stack and budget.
AI-native MartTech consolidation is reshaping stack decisions — here’s how to evaluate all-in-one suites versus best-of-breed for real ROI.
X’s advertiser MCP lets AI agents buy ads directly. Here’s how the protocol works and what brand media buyers need to set up now.