Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Dynamic video assets let brands personalize creator content at scale in email and SMS, but context collapse can tank conversion fast.
AI agents can draft creator contract clauses fast, but liability, indemnification, and platform risk still need a lawyer’s eye.
CDP developer job postings are surging as brands scramble to fix identity resolution gaps that quietly sink attribution and ROI.
ChatGPT and Claude now draft briefs, scripts, and creator outreach. Here’s what lean marketing teams should (and shouldn’t) hand them.
MetricsMatter 5.0 ushers in AI-visibility intelligence platforms, forcing brands to rethink how they measure citations, pipeline, and ROI.
MetricsMatter 5.0 signals a shift toward AI-visibility intelligence platforms, but brands still need pipeline proof, not just dashboards.
OpenAI’s new finance tools are reshaping AI assisted marketing budget forecasting, here’s what brand and agency leaders need to vet first.
A procurement checklist for vetting AI copilot tools beyond Microsoft, Google, and Salesforce, covering data rights, pricing traps, and risk.
AI powered PPC and SEO bundles promise efficiency, but small brand teams risk single-vendor lock-in and blind spots. Here’s how to vet them.
A practical framework for vetting AI driven media mix modeling tools before you trust them with omnichannel creator budgets.