Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI is revolutionizing how brands source creators, making influencer partnerships more data-driven, efficient, and authentic than ever before. As companies…
Looking for ways to streamline your influencer campaign? Learning how to automate influencer gifting workflows is vital for saving time,…
AI-generated content is rapidly transforming digital landscapes, but how does it impact relationships between creators and their audiences or collaborators?…
Influencer contract management tools are revolutionizing how brands and agencies streamline partnerships in 2025. As collaborations become more complex, choosing…
How AI models evaluate creator authenticity is a pressing topic as businesses, brands, and users all seek trustworthy online content.…
The best analytics tools for multi-platform influencer reporting empower marketers to make data-driven decisions, optimize campaigns, and demonstrate ROI. In…
Tracking unlinked influencer mentions is essential for any brand or marketer eager to capitalize on every digital opportunity. These mentions…
Mastering influencer campaigns requires smart spending. Today, brands leverage the power of AI to optimize influencer budget allocation and maximize…
Learning how to use CRM systems for influencer relationship management can significantly amplify your marketing ROI and streamline partnership workflows.…
The rise of AI voice and virtual creators in marketing is reshaping how brands interact with audiences and build loyalty.…