Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
The rise of AI voice and virtual creators in marketing is reshaping how brands interact with audiences and build loyalty.…
The future of influencer marketing dashboards is rapidly evolving as brands demand deeper insights, smarter analytics, and seamless integration. As…
Automating influencer payment workflows can save your marketing team hours of manual effort and minimize costly errors. In 2025, brands…
Building AI-assisted influencer briefing systems can greatly streamline your influencer marketing campaigns, ensuring seamless collaboration and consistent content quality. With…
Influencer campaigns thrive when brands and creators work together seamlessly, but managing usage rights can be challenging without the right…
Influencer marketing is booming, but so is influencer fraud—costing brands billions yearly. That’s why businesses are turning to advanced solutions…
Validating influencer audiences using platform data is essential to ensure your influencer marketing campaigns reach genuine and engaged followers. Leveraging…
Understanding how AI helps brands forecast campaign ROI is crucial for marketers aiming to maximize budget impact and minimize risk.…
Finding nano influencers at scale can dramatically boost your brand’s online reach, engagement, and authenticity. As influencer marketing continues gaining…
Customer feedback management platforms have become essential tools for businesses looking to thrive in the digital landscape of 2025. These…