Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Comparing identity resolution providers is now a must for marketers who want trustworthy, privacy-safe measurement in 2025. With cookies fading,…
Using AI To Predict Shifts In Customer Sentiment Based On Global Data has moved from experimental analytics to a core…
Remote creative teams move fast, and design handoffs can break when feedback, files, and decisions live in different places. In…
Using AI To Map The Multichannel Path From Community To Sales is now a practical way to connect what people…
In 2025, interactive video platforms for e-commerce conversion boosts are moving from “nice-to-have” to revenue infrastructure. Shoppers expect video that…
Using AI To Generate Synthetic Personas For Campaign Stress Testing has become a practical way for marketing teams to pressure-test…
In 2025, marketing teams face tighter budgets, higher privacy expectations, and more fragmented customer journeys. Evaluating predictive analytics extensions for…
Using AI To Analyze The Linguistic Complexity Of Competitor Messaging is no longer a niche tactic; in 2025 it’s a…
In 2025, brand teams distribute video across dozens of channels, partners, and devices—often with little control once files leave internal…
Using AI To Forecast Seasonal Demand For Niche Physical Products has shifted from a guessing game into an operational advantage…