Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Contract management software for influencer marketers has rapidly become essential in 2025, given the increasing need for efficiency and compliance…
Using AI to predict which product SKUs are the best fit for an influencer’s audience can dramatically increase campaign ROI…
CRM platforms that integrate with influencer marketing tools are reshaping modern business strategies in 2025. Brands seeking a seamless way…
Using AI to identify an influencer’s most engaged audience cohorts has become a pivotal strategy for brands in 2025. Accurate…
Using AI to identify an influencer’s most engaged audience cohorts has become a game-changer in digital marketing. Pinpointing these core…
Link-in-bio tools with advanced e-commerce and monetization features have transformed how creators and businesses sell products, fan experiences, and subscriptions.…
Using AI to score a creative brief for clarity and completeness saves time and enhances the briefing process. With refined…
Social listening platforms for real-time campaign monitoring have revolutionized how marketers gauge public sentiment, track brand reputation, and respond instantly…
Using AI to analyze the pacing and rhythm of high-performing videos has revolutionized how marketers, creators, and brands optimize content…
Gathering audience insights via creators is transforming how brands and marketers connect with consumers. Surveys and polling tools designed for…