Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In an era where every qualified lead matters, using AI to analyze and optimize your lead scoring model can be…
Account-based marketing (ABM) platforms that integrate with sales engagement tools are pivotal for B2B organizations aiming to personalize outreach and…
Using AI to analyze and predict the effectiveness of influencer marketing campaigns is revolutionizing how brands measure ROI and optimize…
Social media listening tools with image recognition have transformed how brands understand and engage with online audiences. By analyzing both…
Using AI to personalize your landing page copy based on visitor persona is revolutionizing digital marketing. Leveraging real-time data and…
Influencer marketing platforms with advanced analytics reporting have revolutionized how brands plan, track, and optimize their campaigns in 2025. These…
Using AI to analyze and optimize your website for Core Web Vitals can dramatically boost your search rankings and user…
SEO platforms with integrated content marketing tools have redefined how businesses develop, optimize, and manage their digital presence in 2025.…
Using AI to analyze and predict the best channels for customer acquisition has revolutionized modern marketing strategies. Today’s brands seek…
In today’s fast-moving communications landscape, effective media relationship management can make or break your brand’s reputation. Choosing the right PR…