Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Adwerx’s Canva integration turns product feeds into finished ad creative automatically, cutting small-business ad production time from days to minutes.
Partnerize’s HaloIndex traces AI-citation influence to conversions, giving brands a new attribution layer for zero-click search.
B2B identity resolution fails without governance—here’s an operational framework to unify buyer signals before scaling AI attribution.
Wunderkind and Cordial’s identity-resolution integration turns anonymous web traffic into scored, personalized cross-channel messages in real time.
Identity resolution and CRM attribution are merging in 2026, forcing brands to unify anonymous and known data or lose the ROI argument.
Copilot and agentic checkout are coming for product data — here’s the technical checklist to make your feed machine-readable before rivals win the click.
Microsoft’s AI Max Suite and Google’s AI Max both promise smarter search expansion — here’s which one actually earns its budget.
Six months of data on GA4’s AI Assistant Attribution Dashboard reveals whether conversational traffic reports actually change budget calls.
A technical breakdown of Google AI Max and AI Mode search ads, and what media buyers must change about bidding, creative, and measurement.
Brevo’s AI Assistant and Klaviyo’s Composer both promise autonomous campaigns — here’s which one actually cuts production time without wrecking deliverability.