Author: Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze and optimize content for featured snippets in search is changing how brands reach the top of…
Competitive intelligence tools for ad creative analysis are now essential for marketers looking to outperform rivals in 2025. These powerful…
Today’s businesses strive for meaningful customer engagement, and using AI to personalize push notifications based on user location is transforming…
Loyalty and referral marketing platforms for B2C apps have evolved rapidly, becoming essential tools for boosting user retention and organic…
Using AI to analyze and predict the lifetime value based on early user behavior has revolutionized how businesses engage and…
Customer feedback tools that integrate with Slack are transforming team responsiveness and decision-making in 2025. With real-time notifications and seamless…
Using AI to analyze and optimize your customer onboarding chatbot flows is transforming the way businesses deliver seamless, engaging first…
Looking for an in-depth review of marketing analytics platforms that offer predictive capabilities? Predictive analytics is revolutionizing how brands target…
Using AI to analyze and predict the success rate of sales outreach sequences is transforming how businesses engage with leads…
A/B testing platforms for server-side experimentation empower organizations to make informed product decisions, boost performance, and drive user engagement. With…