Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to identify an influencer’s audience decay rate over time is fast becoming a cornerstone of data-driven marketing. Brands…
In 2025, the right productivity tools for full-time creators can make the difference between burnout and breakthrough success. From content…
Using AI to analyze the visual composition of top-performing content is transforming how brands refine their digital strategies. Leveraging powerful…
Leveraging artificial intelligence to cluster your audience into segments for targeted influencer campaigns has become a game changer in digital…
The creator economy stack has become foundational for individuals and businesses building an online presence in 2025. Navigating the vast…
Competitive Intelligence tools for tracking rival influencer campaigns have become indispensable for brands seeking to outpace their competitors in the…
Using AI to identify your competitors’ most effective influencer partners transforms the way brands approach influencer marketing strategy. By leveraging…
Using AI to A/B test different thumbnails and headlines for YouTube videos can transform channel performance in 2025. Creators now…
The rise of the creator economy has fueled demand for innovative financial solutions. Payment and invoicing tools for creators now…
Using AI to transcribe video content for closed captions and SEO has become a pivotal strategy for multimedia publishers in…