Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Platform-specific storytelling techniques empower creators to craft narratives that resonate powerfully within each digital environment. By tailoring content for unique…
Choosing the right analytics stack for your brand is essential to making informed business decisions and unlocking growth opportunities. With…
Platform integrations that save marketing teams time are transforming how companies plan, launch, and refine campaigns. By connecting essential tools,…
Behind-the-scenes content has become a powerful tool for brands aiming to build trust and engagement in 2025. By giving audiences…
Long-form content can be a powerful driver of audience engagement and authority on social media, but making it resonate is…
Building high-performing content funnels is the cornerstone of any successful digital marketing strategy in 2025. With advanced automation and data…
Influencer marketing offers powerful results, but what happens when a campaign fails to deliver? Knowing the right strategic pivots when…
Scaling influencer campaigns globally enables brands to reach diverse markets, amplify brand awareness, and maximize ROI. Yet, global expansion comes…
Accurately measuring influencer ROI is essential for brands to justify their marketing investments and optimize future campaigns. A well-defined framework…
The rise of integrated brand ecosystems is transforming the way companies connect with consumers in 2025. Brands no longer rely…