Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
NetEase’s genre-based creator incentive model shows brands how to automate rewards by content type instead of flat CPMs.
A practical vendor shortlist and evaluation framework for enterprise teams choosing an AI creator-discovery platform across multiple brands.
AI agents are now negotiating B2B media contracts autonomously. Here’s what procurement teams need to know before piloting one.
A practical governance checklist for brands weighing autonomous spend authority for Google Ask Ad Manager and similar agentic media-buying platforms.
A brand-side guide to structuring TikTok Shop product feeds so the AI Discovery Layer surfaces you to shoppers who don’t follow you.
Six months of GA4 AI referral data reveals whether ChatGPT and Perplexity traffic actually outconverts organic search, or just looks better on paper.
Salesforce’s master data management push shows why real-time AI campaign execution demands clean, governed data before autonomous agents touch spend.
Why last-click and MMM tools both miss the revenue AI chatbots quietly influence, and what brands should measure instead.
Google’s AI video resizing for Performance Max cuts reformatting costs but shifts creative budgets toward source assets and QA.
Real-time identity resolution claims vary wildly among CDP vendors — here’s what to demand before signing a multi-year contract.