Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
The rise of remote work and digital marketing has highlighted the need for effective team collaboration tools like Slack and…
Using AI to identify anomalies in an influencer’s follower growth patterns is revolutionizing how brands and agencies vet authentic voices…
Media monitoring tools for tracking brand mentions from influencers have become essential in today’s fast-paced digital landscape. As brands increasingly…
Using AI to tag and categorize a large library of user-generated content streamlines content management, boosts discoverability, and enhances user…
Choosing the right community management platform is essential for fostering engagement and growth online. Platforms like Circle and Geneva are…
Using AI to analyze color palettes and visual themes in competitor campaigns empowers marketers to make data-driven design choices, outmaneuver…
The world of social media thrives on seamless connections, making the use of a “link in bio” solution with analytics…
Using AI to identify cross-promotion opportunities between your creators can revolutionize your creator marketing strategy. AI-driven insights reveal collaboration possibilities…
Digital watermarking tools for tracking unofficial content usage have become essential in protecting intellectual property and enforcing digital rights. With…
Using AI to analyze the reading level and clarity of creative briefs is transforming how agencies and marketing teams communicate.…