Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Community teams face a familiar puzzle: you have lots of engagement data, but members still leave. Using AI to Identify…
Comparing Identity Resolution Software for Multi-Touch Attribution is now a practical necessity as privacy shifts, signal loss, and walled gardens…
AI For Automated Scriptwriting is changing how creators build scroll-stopping videos, emails, and ads—by learning what audiences already share, watch,…
Digital clean room platforms are reshaping how brands and publishers collaborate when third-party cookies and unrestricted identifiers no longer fit…
In 2025, global brands compete on voice experiences that feel local, not generic. Using AI to Personalize Voice Assistant Brand…
In 2025, high-touch technical partner teams need precision, speed, and accountability across every interaction. Reviewing Modern CRM Extensions for High-Touch…
AI for Real-Time Sentiment Mapping Across Global Livestream Feeds is changing how organizations understand public emotion as it unfolds. In…
Comparing headless CMS solutions for multi-language global marketing is no longer a technical side quest; it’s a revenue decision. In…
Using AI to conduct gap analysis on global competitor content libraries has become a practical way to identify what your…
Retailers are retiring third-party cookies and leaning into customer-led personalization. In this review of Zero-Party Data Strategy Platforms, we evaluate…