Author: Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Crafting a consistent and memorable brand identity is essential for internal operations. A comprehensive brand guidelines document for internal use…
The art of the brand storyteller is evolving fast in 2025, shaping how organizations connect, inspire, and convert audiences. Mastering…
Mastering a Reddit strategy focused on community engagement is essential for brands and creators aiming to boost their online presence…
The power of a strong brand positioning statement lies in its ability to align your marketing with your company’s core…
Building a successful business starts with a powerful foundation, and nothing is more foundational than a brand naming strategy. The…
The art of the brand narrative that evolves with your company and customers is a powerful catalyst for lasting connection…
Pinterest is more than a place to collect inspiration; it’s a powerful marketing platform. Building a Pinterest strategy that drives…
A strong brand archetype is a powerful tool that can shape and guide your entire content strategy. By discovering and…
Building a meaningful brand manifesto can transform your recruitment efforts, attracting talent that aligns with your core values and ambitions.…
The art of brand collaboration that generates earned media buzz is a game-changer for modern marketers seeking exponential reach without…