Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Partnering with chef-fluencers has become a strategic move for food and beverage brands seeking authentic reach in 2025. Chef-fluencers combine…
Creating anti-perfect content is a fast-growing strategy among influencers seeking deeper audience connections. By sharing unpolished, relatable posts, creators are…
Launching an influential podcast is now a proven strategy for brands aiming to reach new audiences. By learning how to…
The psychology of gifting unboxing videos captivates millions daily, blending suspense, surprise, and satisfaction into irresistible online experiences. This phenomenon…
Unlocking the full potential of influencer marketing hinges on the power of pairing two complementary influencers in one campaign. Strategic…
The power of pairing in influencer campaigns is reshaping digital marketing in 2025. Structuring a campaign with two complementary influencers…
The “sober curious” movement is reshaping social norms, prompting beverage brands to rethink how they engage with mindful drinkers. Creating…
Creating interactive video content that engages and converts is now an essential strategy for brands aiming to capture attention in…
Creating interactive video content that engages and converts is a key strategy in today’s digital marketing landscape. Modern audiences crave…
The art of the creative prompt is the secret to unlocking fresh, impactful content by inspiring—rather than restricting—your creator partners.…