Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
A creative brief format that sequences TikTok Shop content from cold discovery to repeat purchase, closing revenue leaks between funnel stages.
A creative brief framework for structuring the first three seconds of app install ad variants, built for rapid testing and iteration.
A creative brief for the ingredient callout overlay format, helping livestream sellers pair nutrition data with demos without tanking conversion.
A creative brief framework for mapping Meta ad sequences to in-app milestones, cutting wasted spend and boosting install-to-purchase rates.
A performance-ad creator brief framework for directing talent to produce direct-response video that also thrives as organic content.
A production brief for shooting once and cutting dozens of TikTok ad variants, built for gaming apps and rapid-iteration testing.
A multi-platform storytelling framework turns one hero asset into AR, short-form, and CTV content without blowing the budget.
X’s Creator Rewards program pays for originality — here’s how brands should brief creators to qualify without tanking authenticity or ROI.
A creative brief framework that directs unboxing creators to capture the exact moment casual interest turns into checkout.
A creative brief framework for the first three seconds of short-form video, built to trigger impulse purchases before the scroll.