Author: Eli Turner

Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
A brand guidelines document for your agency partners is vital in 2025’s diverse marketing landscape. It ensures your brand’s essence…
The art of the brand storyteller holds immense power in shaping how audiences perceive and engage with businesses in 2025.…
Developing a Reddit strategy that builds community and trust is essential for brands, creators, and individuals aiming to foster genuine…
The power of a strong brand positioning is more crucial than ever in 2025’s competitive landscape. Brands that stand out…
Establishing a brand identity that is both memorable and scalable is crucial for long-term business success in 2025. From startups…
The art of the brand narrative that turns customers into fans is both a science and a creative pursuit in…
Building an impactful Pinterest strategy that inspires and drives action has become essential for brands and creators looking to increase…
A strong brand archetype is more than a marketing buzzword—it’s a proven strategy for forging deep connections with your audience.…
Crafting a brand manifesto that aligns your entire company is essential for building a unified culture, attracting loyal customers, and…
The art of the brand collaboration that creates a movement is more than a marketing strategy—it’s a catalyst for lasting…