Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Marketing teams face a familiar problem: the channels that can scale fastest are often the ones that cost the most.…
Navigating disclosure laws for sustainability and ESG reporting marketing is no longer optional in 2025. Regulators are tightening rules, investors…
Scaling personalized customer outreach is now a growth requirement, but 2025 privacy expectations and data minimization laws raise the bar.…
Legal Considerations For Brands Using Biometric Data In Live Event Activations are now central to experiential marketing in 2025. From…
In 2025, investors price more than current cash flow; they price belief, loyalty, and resilience. How to model the impact…
Navigating OFAC compliance for global cross-border creator payment systems is now a board-level priority for platforms that pay creators, affiliates,…
In 2025, launching into a crowded category demands more than creativity; it demands a system. Developing A Marketing Framework For…
In 2025, estates, brands, and platforms increasingly monetize a person’s identity after death. Understanding Legal Risks In Posthumous Digital Persona…
In 2025, trust is earned in conversations, not campaigns. Companies that mobilise employees outside marketing gain credibility where buyers actually…
In 2025, historical influencer archives sit at the intersection of public memory, platform power, and privacy law. When creators or…