Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to calculate the opportunity cost of choosing one influencer over another is critical for brands determined to maximize…
Leveraging influencers to drive attendance for virtual and metaverse events is a proven strategy for skyrocketing your reach in 2025.…
The creator economy is booming in 2025, and many digital talent professionals want a say in how it develops. But…
The legal difference between a “creator guild” and a “creator union” is crucial for anyone navigating content creation, digital media,…
An indemnification clause is a contract provision that can protect or expose your business to significant risks during high-profile, high-risk…
Understanding how to measure the impact of influencer marketing on employee morale and retention is crucial for forward-thinking organizations. As…
Emotional AI is revolutionizing the way organizations gauge audience reactions to content, providing granular insights previously unimaginable. As this technology…
To maximize sign-up rates for your next product launch, it’s vital to know how to structure an influencer campaign to…
Building a Center of Excellence around a single platform like TikTok or YouTube positions your organization to harness focused expertise,…
Securities law when influencers promote investment opportunities is a crucial topic in today’s digital economy. With social media personalities reaching…