Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learning how to negotiate a sponsorship agreement for a webinar or virtual summit can unlock immense value for your brand.…
Measuring the ROI of a brand community platform is essential for modern businesses optimizing engagement and growth. A data-driven framework…
Complying with greenwashing and environmental marketing regulations is essential for businesses aiming to build consumer trust and avoid legal penalties.…
Creating a marketing plan that is both scalable and sustainable is essential for business growth in 2025. Brands must adapt…
Writing a clear and effective influencer marketing agreement sets the foundation for successful collaborations between brands and influencers. A well-structured…
Looking to expand your reach and amplify results? The right co-marketing strategy can generate a steady stream of qualified leads…
If your brand is planning to launch a giveaway overseas, understanding sweepstakes and contest laws for international brands is essential…
Building a successful B2C marketplace starts with a robust plan. Knowing how to create a marketing strategy for a B2C…
Mastering how to negotiate a licensing agreement for your brand’s technology is essential for maximizing value and minimizing risks in…
A Customer Advisory Council (CAC) can be an unparalleled asset for organizations seeking direct customer insights, but true value comes…