Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The legal difference between user-generated content and commissioned influencer assets is essential for marketers, creators, and brands to understand in…
Curious about how to structure a joint venture with an influencer to launch a new product? Leveraging influencer partnerships can…
Measuring the total economic impact of your influencer program requires a structured approach that goes far beyond vanity metrics. To…
Understanding how to negotiate whitelisting access for an agency versus an in-house team is pivotal for brands aiming to optimize…
Influencer marketing for B2B marketplaces offers a powerful channel to reach decision-makers and drive platform growth. Leveraging respected industry figures…
The legal ramifications of an influencer failing to disclose a material connection are increasingly significant in 2025, as regulations tighten…
Building a creator advisory board to inform brand strategy bridges the gap between brands and authentic digital voices. As influencers…
The chief financial officer’s guide to understanding influencer marketing ROI offers a strategic roadmap for evaluating digital partnerships. CFOs face…
Understanding influencer marketing ROI is now essential for Chief Financial Officers aiming for smart, measurable brand investments. As budgets tighten…
Understanding value-added tax and its implications for paying EU-based creators is essential for anyone hiring freelance talent or creative service…