Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Mastering “The 24-Hour Rule” is crucial when deciding how to manage and respond to comments on a sponsored post. Effective…
Structuring a content-for-product (contra) deal that’s fair to both sides is essential for lasting partnerships and authentic results in influencer…
Building an effective feedback loop to share influencer insights with your product team can transform your company’s approach to product…
Understanding sweepstakes and giveaway laws in North America and the EU is essential for any business or individual planning a…
With the evolution of NIL (Name, Image, and Likeness) rights, partnering with college athletes presents new opportunities for brands in…
Calculating the true cost of an in-house influencer program is essential for marketing leaders and brand managers in 2025. Factoring…
User-generated content (UGC) is transforming the way brands connect with audiences and accelerate growth across the entire marketing funnel. Harnessing…
The hybrid model—combining an in-house team with a specialized agency—enables businesses to leverage the best of both worlds for efficient,…
Navigating the complexities of image rights in global campaigns is more important than ever, especially as businesses expand across borders.…
The art of the follow-up is an essential, often overlooked part of nurturing relationships with creators post-campaign. Building long-term partnerships…