Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Knowing how to negotiate payment terms with creators is crucial for building trust and ensuring smooth collaborations, especially in today’s…
Building a brand ambassador program that fosters long-term loyalty is essential for companies looking to create authentic advocates and strengthen…
Launching a “one-off” campaign with influencers or creators can drive quick wins, but transforming this into a long-term, fruitful ambassadorship…
Non-profits can use influencers to drive donations and volunteer sign-ups effectively in 2025’s dynamic digital landscape. Collaborating with trusted voices…
High-pressure sales tactics in influencer marketing, often framed as the “Ethics of Urgency,” shape the way consumers think and buy…
The importance of building a business case for hiring a dedicated Creator Relationship Manager is rising as brand-influencer partnerships drive…
Understanding the tax implications of gifting high-value items vs. paying in cash is crucial for anyone wishing to transfer wealth…
The Creator-in-Residence model is transforming influencer marketing by embedding creators directly into brands. As traditional partnerships evolve, this innovative approach…
The art of the rejection is a vital skill for brands and agencies working with content creators, influencers, and artists…
Creating a “Disclosure Policy” document for all creator partners is essential for transparency, compliance, and trust in today’s content-driven landscape.…