Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Developing a robust marketing strategy for a non-profit focused on policy change can amplify your mission, attract supporters, and influence…
Learning how to negotiate a brand ambassador agreement focused on long-term value is crucial for building sustainable partnerships between brands…
Measuring the ROI of influencer content repurposing is crucial for maximizing marketing spend and justifying your influencer strategy. By extending…
The demand for eco-friendly products is surging, and many businesses use carbon offset claims to attract conscious consumers. Knowing how…
Building a marketing plan that is both creative and fiscally responsible requires a careful balance of innovative thinking and strategic…
Creating a clear privacy policy explaining data usage for AI training is a critical step for any organization leveraging artificial…
Developing a customer-centric culture through employee training is crucial for modern organizations striving for long-term loyalty and competitive advantage. By…
Effective financial services advertising compliance for banks is critical in today’s tightly regulated environment. Balancing innovative marketing with legal and…
Building an effective marketing strategy for a B2B technology company targeting mid-market businesses in 2025 requires precision, insight, and adaptability.…
When forging strategic partnerships across borders, understanding how to negotiate a co-marketing agreement covering international territories is crucial for mutual…