Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Writing a clear and effective website accessibility and conformance statement is essential for demonstrating your commitment to digital inclusion and…
A successful product-led growth (PLG) strategy for a B2C app relies on putting your app at the center of acquisition,…
Health and wellness marketing and advertising compliance is crucial in 2025, as regulations continue to tighten and consumers demand transparent,…
Creating a marketing strategy for a high-tech and innovative B2B company is more important than ever in 2025. Rapid technology…
Building a successful high-tech B2B company requires more than groundbreaking innovation—it demands a robust, adaptive marketing strategy. Learning how to…
Negotiating a speaking engagement agreement for your company’s founder is crucial for maximizing visibility and ensuring fair compensation. To secure…
Measuring the ROI of your entire content marketing ecosystem is no longer a luxury; it’s a business necessity in 2025.…
Businesses offering B2C services must comply with ever-evolving subscription and auto-renewal laws to avoid liability and foster consumer trust. These…
To succeed in today’s hyper-competitive world, you need a marketing plan that is data-driven, customer-centric, and human. Combining analytics with…
Creating a clear and effective social media policy for your customer-facing employees has never been more crucial. With the digital…