Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Are long-term retainers better than one-off campaigns? This question is critical for businesses aiming to maximize marketing results. Understanding the…
Measuring share of voice is vital for brands aiming to benchmark their position in the evolving influencer landscape. Accurate measurement…
Learning how to write a Scope of Work (SOW) that protects both the brand and the creator is crucial in…
Influencer marketing in regulated industries demands unique expertise, especially in finance, alcohol, and wellness. Each sector faces strict compliance requirements,…
Building a robust internal influencer program is essential for companies seeking authentic employee advocacy and visibility online. By empowering staff…
The rise of the B2B influencer marks a transformative shift in how niche industries build trust, generate leads, and drive…
Building a business case for an increased influencer marketing headcount is crucial for brands scaling digital strategies in 2025. As…
Measuring the long-term value (LTV) of an influencer relationship has become essential for brands aiming for sustainable, ROI-driven strategies. Rather…
Influencer marketing for political campaigns has become a driving force in shaping public opinion online. As political landscapes evolve, advocacy…
Running influencer contests and giveaways can rapidly grow your brand’s visibility—but only when you follow the rules. This compliance guide…