Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Launching a mobile game is just the beginning—the real challenge is designing a campaign that drives in-app purchases for mobile…
Partnering with civic influencers for public service announcements is transforming how government bodies, nonprofits, and organizations engage communities. These partnerships…
Understanding how to negotiate Right of First Refusal clauses for future campaigns is essential for brands and influencers alike. With…
Building a robust compensation structure for a full-time, salaried brand influencer is crucial as influencer marketing matures in 2025. Companies…
The rapid growth of artificial intelligence in digital marketing has spotlighted the legal ramifications of using influencer content in AI…
A modern media mix model must evolve to keep up with digital trends, and influencer marketing now plays a crucial…
The creator economy is reshaping how brands connect with audiences, making it essential for any Chief Marketing Officer (CMO) to…
Understanding how to calculate the cost of content vs. the cost of distribution in your budget is vital for marketing…
Understanding how to use influencer feedback to iterate on your product’s packaging and design is crucial for brands aiming to…
Executing influencer campaigns across borders can supercharge brand reach, but the legal nuances of running an influencer campaign across multiple…