Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Negotiating a freelance contract for a long-term project can feel daunting, especially when high stakes and long-term commitments are involved.…
Building a cross-functional customer experience team is essential for brands aiming to deliver seamless service across touchpoints in 2025. As…
The Telephone Consumer Protection Act (TCPA) is at the core of SMS marketing consent regulations, and understanding how to comply…
The head of e-commerce’s guide to leveraging influencer marketing for sales is a vital resource in today’s competitive digital environment.…
Including a clear termination for convenience clause in a master service agreement is essential for managing business risks and maintaining…
Including a termination for convenience clause in a master service agreement (MSA) empowers both parties to end their contractual relationship…
Building a marketing operations function from the ground up is essential for organizations looking to scale and streamline their marketing…
Understanding music licensing for live events and in-store experiences is crucial for businesses and event organizers aiming to create memorable…
Looking to maximize attendance and engagement for your upcoming digital conference? Building the right playbook for using influencers to promote…
Using influencers to promote a B2B virtual event can supercharge registrations and engagement in 2025. However, success requires a strategic…