Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
If you want to scale your content strategy in 2025, learning how to create a content engine by systematically repurposing…
India’s new influencer advertising regulations are reshaping digital marketing in 2025, creating new responsibilities for celebrities and global brands alike.…
Measuring the impact of influencer marketing on shareholder value is a top priority for today’s data-driven CMO. As budgets tighten…
Building a first-party data strategy through influencer-led quizzes and surveys empowers brands to capture rich, consent-based audience insights while fostering…
Building a first-party data strategy through influencer-led quizzes and surveys empowers brands to collect valuable, consent-driven insights while engaging audiences…
The Creator Economy is rapidly reshaping brand marketing, partnerships, and intellectual property law. For chief legal officers, managing risks in…
Understanding how to calculate the velocity of trust in a new creator partnership is critical for brands and creators aiming…
Looking to master how to use influencers to de-escalate a customer service crisis on social media? Leveraging influencer trust and…
The legal framework for co-branded products that involve three or more parties is complex, requiring precise agreements, robust risk mitigation,…
Negotiating an early termination for convenience clause in a contract can protect your business from unforeseen changes and costly obligations.…