Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The Charlotte Tilbury biometric fine shows why AI virtual try-on tools need airtight consent, retention, and disclosure controls.
Biometric consent under GDPR and CCPA isn’t optional for try-on or loyalty features—here’s what compliant opt-in actually requires.
The Instagram Paid Partnership label alone won’t satisfy the FTC. Brands need caption disclosure too, or risk enforcement.
A zero-based budgeting framework for splitting spend across GEO, paid amplification, and nano-creator seeding, built from zero every cycle.
A quarter-by-quarter playbook for moving creator budgets from flat sponsorship fees to performance-linked compensation without breaking relationships.
A ten-state right-of-publicity audit for AI voice cloning in dubbing, mapping legal risk before brands scale synthetic localization.
A 50-state breakdown of scarcity-claim laws brands must map before running TikTok Shop countdown timers this Q4.
A 50-state look at how deceptive-scarcity laws collide with TikTok Shop countdown timers, and what brands must fix before Q4.
A practical cost model for pricing usage-rights fees and paid amplification into short-form UGC deals before budgets blow up.
Employee-creator programs cut content costs and boost trust, but only if brands structure pipelines, pay, and legal risk correctly.