Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A unified content strategy turns UGC, blog posts, and how-to video into one distribution engine instead of three disconnected budgets.
A practical legal framework for when AI shopping agents recommending sponsored products trigger FTC endorsement disclosure duties.
A pre-campaign legal sign-off matrix helps brands manage AI voice cloning across right-of-publicity states before multilingual dubbing goes live.
State synthetic performer laws and the FTC’s 2026 endorsement overhaul now overlap — here’s how brands avoid getting caught between them.
Line-by-line script approval can turn brands into “endorsers” under FTC rules—here’s how to audit that liability before it becomes a complaint.
FTC data minimization rules are reshaping how brands collect merchant data on TikTok Shop and Instagram Shopping in 2026.
A pre-Q4 legal checklist for auditing livestream shopping scripts against FTC price-claim rules before peak selling events begin.
The Charlotte Tilbury settlement exposed AR try-on consent gaps. Here’s how brands should rewrite biometric consent language before the next lawsuit.
The FTC’s 2026 endorsement rewrite widens “testimonial” to cover AI avatars and composite reviews. Here’s how brands should prepare now.
A CFO framework for choosing flat-fee, commission, or hybrid creator contracts as payback windows compress in 2027.