Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
TikTok Shop’s merchant verification and EU VAT rules can conflict for cross-border sellers—here’s how brands reconcile both without losing listings.
BNPL creator promotions carry hidden FTC and CFPB risk—here’s how brands structure disclosures and contracts to avoid enforcement.
A practical framework for consent language when brands use AI voice cloning to scale employee testimonials in internal advocacy campaigns.
Weak consent language turns employee testimonials into legal liability once AI voice cloning enters internal advocacy campaigns. Here’s how to fix it.
A practical compliance audit template for loyalty programs that link purchase data to creator codes under state data broker laws.
A practical legal framework for when brand talking points cross the line into FTC-actionable scripting in nano-creator seeding programs.
A force majeure clause for creator contracts must name platform deplatforming explicitly or brands and creators are left exposed.
A practical compliance checklist for brands running dynamic ad insertion in podcasts where hosts read live copy without pre-approval.
A CFO-ready framework for modeling when creator amplification spend overtakes sponsorship fees, with formulas finance teams will actually approve.
A joint finance-marketing model for the 2027 amplification-sponsorship crossover, so budget shifts don’t blindside either team.