Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When AI shopping agents add products to cart without a human click, brands need new FTC disclosure language before regulators write it for them.
TikTok’s countdown timers can trigger FTC deceptive-scarcity claims. Here’s how brands should audit livestream mechanics before holiday selling ramps up.
New York’s synthetic performer law and platform AI labels don’t match — here’s how to satisfy both without duplicate disclosures.
A step-by-step compliance framework for auditing livestream countdown timers against state deceptive-urgency statutes before Q4.
Livestream shopping scripts often make price claims that can’t survive an FTC substantiation review. Here’s how to audit them before you go live.
How brands can write TikTok Shop countdown timer disclosures that satisfy FTC rules without tripping deceptive scarcity enforcement.
A platform-algorithm-change indemnification clause won’t protect you unless it explicitly assigns AI remix disclosure duties. Here’s how to draft one.
Learn how to draft an indemnification clause that assigns disclosure liability when AI remix features alter sponsored content without brand consent.
A decision framework for choosing in-house LinkedIn creator programs vs B2B influencer agencies, based on volume, risk, and internal capacity.
A practical three-year roadmap for consolidating fragmented marketing automation tools into one Klaviyo-style agentic platform.