Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Amplification spend will overtake sponsorship fees by 2027 — here’s how finance and marketing should co-model that crossover now.
Two disclosure regimes, one video: here’s how brands reconcile New York’s synthetic performer law with TikTok and Meta’s automatic AI labels.
A practical guide for brand legal teams drafting AI training-data consent clauses before vendors fine-tune LLMs on creator content.
A practical guide to FTC endorsement rules for brands whose products get recommended by AI chatbots surfacing sponsored creator content.
A practical Q1 checklist for reconciling TikTok Shop’s Real IP merchant freeze with state naming rules before it stalls your storefront.
A practical framework for auditing creator contracts against the FTC’s line-by-line script standard, with clause tests and risk tiers.
A practical framework for auditing, scoring, and diversifying your creator and agency vendor stack before the next acquisition blindsides you.
A practical framework for tracking VAT, customs duty, and gift-tax exposure when seeding products to creators across the US, UK, and EU.
A clear guide to writing an AI training-data consent clause that stops vendors from fine-tuning LLMs on your creator content without permission.
Loyalty data feeding AI creator-matching tools creates FTC and privacy exposure — here’s how legal teams should draft the rider.