Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
TikTok Shop’s holiday countdown timers can trigger state deceptive-scarcity laws — here’s how brands can audit and fix the risk before Q4.
A practical risk framework for deploying synthetic creators in beauty and wellness without eroding consumer trust or inviting FTC scrutiny.
Circana’s holiday toy forecast signals when brands should front-load or back-load Q4 creator spend for maximum ROI.
A practical framework for disclosing AI-enhanced creators in finance, health, and other trust-sensitive categories without tanking credibility.
A practical framework for quantifying platform dependency risk and presenting it to the board before an algorithm change does it for you.
A CFO-ready framework for justifying GEO investment using share-of-model data instead of legacy SEO traffic metrics.
A decision framework for choosing between in-house creator program management and an agency of record, based on scale, risk, and speed.
A zero-based budget model for splitting marketing spend across GEO, paid social amplification, and retail media, built for maximum ROI.
A step-by-step escalation protocol for handling morality clause reviews when a creator’s personal controversy erupts mid-campaign.
A step-by-step escalation protocol for brands when a creator’s personal scandal triggers a morality clause review mid-campaign.