Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A cost-per-view contract ties creator pay to actual views, not follower counts—here’s how to structure one without getting burned.
A practical framework for building a data minimization policy that limits biometric exposure from AR try-on features in creator campaigns.
A practical framework for brands to build a biometric data minimization policy for AR try-on features in creator campaigns.
A practical compliance framework for auditing creator livestream price claims on TikTok Shop and Amazon Live before Q4 holiday selling.
A practical framework for budgeting around TikTok and Instagram algorithm shifts, so reach drops become planned scenarios, not budget emergencies.
Advertiser confidence in TikTok is climbing post-divestiture — here’s how to reassess platform risk and rebuild your media plan.
A practical influencer contract checklist for 2026 covering disclosure wording, placement timing, and pre-approval rights that protect brands from FTC risk.
A practical GDPR/CCPA compliance framework for brands building first-party data pipelines that power AI loyalty programs.
A $2.925M biometric settlement just redefined the risk math for virtual try-on tools. Here’s how brands should rewrite consent now.
Platform disclosure tools alone won’t satisfy the FTC. Brands need a two-layer standard pairing native badges with plain-language captions.