Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, economic volatility, currency swings, and shifting demand make it harder to plan and defend budgets. A resilient strategy…
Navigating disclosure laws for environmental and ESG marketing claims has become a frontline business risk in 2025. Regulators, investors, and…
In 2025, many founders launch into categories already crowded with lookalike offers, aggressive ad spend, and customers who feel overwhelmed…
In 2025, brands are racing to stand out with generative tools, but imitation can turn expensive fast. The legal risks…
In 2025, audiences don’t move through a neat funnel; they move through feelings—curiosity, doubt, urgency, and fatigue—often in the same…
Navigating modern antitrust laws has become a daily operational issue for marketing and data conglomerates. Regulators now connect market power…
In 2025, growth teams win by connecting what users do in-product with what they see in-market. Building a Revenue Flywheel…
Brands live and die by distribution, and social platforms now control a large share of it. Understanding the Legal Risks…
Strategy for narrative arbitrage is the disciplined practice of spotting valuable stories in data before the market, media, or internal…
In 2025, privacy teams and growth leaders face a double shift: cross-border compliance pressure and the rapid decline of third-party…