Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, cultural moments can flip in hours, turning yesterday’s “safe” message into today’s liability. Building An Agile Marketing Workflow…
Sentient-acting AI characters can speak, joke, apologize, and negotiate like a human, which makes them powerful brand assets—and legal landmines.…
Transitioning From Seasonal Campaign Planning To Always-On Growth Models is no longer a niche shift for high-maturity teams; it is…
Navigating disclosure laws for environmental social and governance claims has become a core business skill in 2025, not a niche…
Scaling Personalized Marketing Outreach Without Sacrificing Brand Integrity is a 2025 growth challenge: customers expect relevance, regulators expect restraint, and…
Understanding Global Compliance Standards For Digital Product Passports has become essential in 2025 as regulators and customers demand traceability, sustainability…
In 2025, many brands are sitting on high-performing creator content that has quietly lapsed due to expired rights, removed posts,…
Building a Marketing Center Of Excellence within a decentralized organization in 2025 is no longer a “nice to have.” It’s…
Navigating the legal risks of user-generated AI content in campaigns is now a core responsibility for marketers, agencies, and in-house…
Building trust in 2025 means proving impact, not just promising it. How To Build A Marketing Strategy That Aligns With…