Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Emotional AI is revolutionizing the way organizations gauge audience reactions to content, providing granular insights previously unimaginable. As this technology…
To maximize sign-up rates for your next product launch, it’s vital to know how to structure an influencer campaign to…
Building a Center of Excellence around a single platform like TikTok or YouTube positions your organization to harness focused expertise,…
Securities law when influencers promote investment opportunities is a crucial topic in today’s digital economy. With social media personalities reaching…
Building an influencer program that supports international expansion is a strategic move for brands aiming to grow beyond national borders…
The legal implications of brands using “AI influencers” trained on public data are rapidly evolving in 2025, prompting marketers, creatives,…
Want to know how to structure a campaign that drives pre-orders for an unreleased product? Capturing early demand can make…
Building buzz and securing early sales for your latest innovation begins with learning how to structure a campaign that drives…
The rise of online brand engagement brings new roles into focus, notably Chief of Community and Influencer Marketing Lead. These…
Negotiating “step-up” rights for using influencer content in Super Bowl ads in 2025 is a high-stakes process, given the increased…