Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to calculate the “Velocity of Trust” in a new creator partnership can help maximize collaboration success and mitigate…
Understanding how to calculate the “velocity of trust” in a new creator partnership can empower brands and influencers to unlock…
When handled poorly, a customer service crisis on social media can damage brands overnight. Knowing how to use influencers to…
Understanding the legal framework for co-branded products that involve three or more parties is essential for brands aiming to maximize…
Understanding how to negotiate an “Early Termination for Convenience” clause in a contract is essential for businesses seeking flexibility and…
Understanding how to measure the impact of influencer marketing on a company’s stock price is essential for shareholders, marketers, and…
As “predictive AI” rapidly evolves, its use to forecast a creator’s personal life events invites critical ethical questions. Such forecasts…
Launching a new tech standard requires more than stellar engineering—it demands strategic advocacy. Structuring an influencer campaign to drive adoption…
Building a creator-led product development and R&D process is essential for brands seeking to innovate and connect with today’s highly…
If you’re a creative professional or work with creators, understanding the difference between a “work made for hire” and “licensing”…