Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A pre-campaign legal checklist for TikTok Shop countdown timers, built for the FTC’s tightened scarcity-claim enforcement.
How brands should draft AI agent liability riders to allocate blame and cost when autonomous media buyers make FTC-scrutinized errors.
Why AI model deprecation clauses in creator-matching vendor contracts are now essential to protect live campaigns from silent LLM retraining.
One unified FTC disclosure standard for gifted and affiliate creator posts cuts legal risk across TikTok, Instagram, and YouTube.
TikTok’s expanded privacy disclosures don’t erase state consent duties—brands still need documented, jurisdiction-specific opt-ins for creator targeting.
A practical compliance playbook for brands facing TikTok Shop’s verification freeze rule when business rep documents don’t match.
TikTok’s new US privacy policy reshapes location data, AI logs, and consent — here’s what brands must fix before their next campaign.
A practical guide to EU AI Act Article 50 labeling rules for marketers, with a compliance checklist before the August deadline.
Vermont’s notice-and-cure privacy law forces brands to rethink creator campaign data collection before enforcement begins.
A ten-state legal gate framework for AI voice-cloned creator dubbing that keeps right-of-publicity risk out of your ad pipeline.